She talks about the power of a store as a marketing vehicle, when to ask for help, and why you should focus on profit not just growth. Alyssa talks about launching her brand exclusively to the wholesale market, gradually introducing e-commerce and ultimately finding her stride in the brick & mortar space. In this episode of the Gamechangers podcast, I’m talking to Alyssa Kerbel of Mini Mioche, the Toronto-based childrens' apparel line well known for their minimal, unisex basics.
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